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Luxury Private Label Candles & Home Fragrance

We help founders, corporates, boutiques, hotels and wellness brands create premium home fragrance products with low minimums and expert fragrance development using artisan techniques. 

With a background in aromatherapy and perfumery, owner Nicky is well placed to offer fragrance and product development insights, and advise on how to launch a commercially viable luxury brand.

We work with brands of all sizes

We're suited to work with founders, boutiques, hotels and wellness brands to create premium candle collections with low minimums and expert fragrance development.

Luxury Home Fragrance made in the UK by artisans

We offer a variety of options from ready to launch, semi-custom and bespoke.  

Including container candles in various sizes and vessels, travel tins, and seasonal editions. 

Clients can choose between wooden wicks for a soft, comforting crackle or traditional cotton wicks, with all candles crafted using natural wax for a clean, even burn and exceptional hot and cold scent throw. 

We can support your brand with gift notes, dust lids, retail-ready barcodes, and refill programme setup so customers can top up their candles rather than throw them away. 

Fragrance options include sourcing from several premium fragrance houses or commissioning a completely bespoke scent blend. We also offer vessel sourcing and bespoke design, alongside complementary home fragrance products such as bath salts, hand and body wash or lotion, reed diffusers, and more.

Every candle undergoes rigorous in-house burn and performance testing to ensure a clean, consistent experience, and all projects include CLP documentation and safety labels.

Our Brand Ready Packaging service is available from £350 per project, plus packaging and print costs, offering a fully managed packaging and print solution for clients seeking a cohesive, elevated finish. From sourcing luxury packaging to coordinating print production, we handle every detail to ensure your products arrive beautifully presented and ready to impress.

Who we serve

Independent retailers, spas, salons, hotels, yoga & pilates studios, event & corporate gifting, and emerging lifestyle brands.

How does it work?

Brief: Tell us your brand, audience, target price, and launch date.

Scent & Vessel Curate: We suggest vessels, fills, and fragrance directions. And offer scent discovery workshops and samples to help you choose in our studio in Surrey.

Packaging & Printing: We offer you the option to work with us and our suppliers to have digital vessel printing, labels, boxes and more. We can guide you, or our Brand Ready Packaging Service is available from £350 for clients looking to hand over their printing requirements to us.

Samples: Receive samples for approval.

Make: Small-batch pouring, curing, and quality checks in our Surrey studio. With robust safety and burn testing in-house. 

Safety: We conduct robust testing for safety in-house, but we can also offer
 independent lab testing and compliance documentation if necessary for those selling candles across geographies. Not sure what safety level you need? We’ll guide you based on your goals.

Deliver & Refill: We pack safely and ship; we also support your refill program and reorders.

Typical lead times: development & samples 1–2 weeks, production 2–4 weeks after approval (subject to materials and quantity).

Can you manufacture refill candles?

Yes - refillable and sustainable formats are very much part of our ethos. Refill options are assessed on a project-by-project basis to ensure safety and suitability.

Do you offer other home fragrance products?

Yes - we offer oils, diffusers, hand and body wash/lotion and bath salts 

What wax do we use?

We use soy wax, and we never use paraffin. Our refill candles are made from a rapeseed, and coconut wax blend.

For vessels you supply, we charge a flat testing fee per vessel, per fragrance £35 ex VAT.

Can you offer vessel printing?

Yes, we work with printers who can produce high quality print on vessels both digitally and via traditional screen printing.

How much does a candle cost?

Prices start from around £3.90 ex VAT per 9cl candle, £8-12 ex VAT for a 30cl candle depending on vessel cost. We need a minimum of 12 units per fragrance, and a total MOQ of at least 50 units.

What fragrances do you have?

We have several fragrances to choose from across a broad range of scent families including essential oils. We’re happy to send you a sample box, get in touch for more information. We work a little differently to most white label/private label manufacturers in that we don’t have a catalogue of scents, preferring to source something bespoke for our clients.

How do we choose a scent?

You can schedule a scent discovery studio session to find a fragrance that works for you. In that session we offer 10scent samples for you to choose once you complete our fragrance briefing form which we send to you on confirmation of your session.

Scent sessions are £75 ex VAT to cover studio time and oil costs.

Book a studio based Scent Discovery Session to review scent, vessels and packaging in our studio here: Book Now

 

We've had some wonderful reviews

Thank you!

This project would not have been possible without your collaboration and willingness to see it through with us, especially across timings. We are incredibly grateful for how much you were invested in the project and ensuring the final result was something beautiful.”Madeline, Polymath

Beautiful candles

"An amazing experience working with the team at Willow & Finn to develop our unique, bespoke scented candle. We are delighted with the level of service, and the attention to detail." Sam, D'oyly Carte Island

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