Our White/Private Label Service

In our studio in Sunbury, we craft premium, sustainable candles, that your customers will love, tailored to your brand from scent to packaging.

• Sustainable by design: natural wax, refill-ready vessels, low-waste processes
• Signature fragrance creation: bespoke blends drawing on aromatherapy
• Small runs welcome: flexible MOQs for launches, gifts, and boutique retail
• Reliable & responsive: clear timelines, hands-on support

What we offer

• Container candles (various sizes & vessels), travel tins, seasonal editions
• Wooden wicks with a soft, comforting crackle or cotton wicks
• Natural wax for a clean, even burn and excellent hot/cold throw
• Custom labels & boxes (design support available) and sourcing printers
• Gift notes, dust lids, and retail-ready barcodes if required
• Refill program setup so customers can top-up rather than toss
• We can source scents from several fragrance houses or you can commission a bespoke blend
• Iterative sampling until it’s unmistakably “you”
• Vessel sourcing and bespoke design

Who we serve

Independent retailers, spas, salons, hotels, yoga & pilates studios, event & corporate gifting, and emerging lifestyle brands.

How does it work?

Brief: Tell us your brand, audience, target price, and launch date.

Scent & Vessel Curate: We suggest vessels, fills, and fragrance directions. And offer scent discovery workshops and samples to help you choose in our studio in Surrey.

Samples: Receive samples for approval.

Make: Small-batch pouring, curing, and quality checks in our Surrey studio.

Deliver & Refill: We pack safely and ship; we also support your refill program and reorders.

Typical lead times: development & samples 1–2 weeks, production 2–4 weeks after approval (subject to materials and quantity).

Can you manufacture refill candles?

Yes — refillable and sustainable formats are very much part of our ethos. Refill options are assessed on a project-by-project basis to ensure safety and suitability.

What our customers say

“We just wanted to take a moment to say a very big thank you for everything you put into creating the candle sets for us!The care that went into creating each set really showed, and it meant a great deal to us to be able to share something so special at the end of the year.

This project would not have been possible without your collaboration and willingness to see it through with us, especially across timings. We are incredibly grateful for how much you were invested in the project and ensuring the final result was something beautiful.” Madeline, Polymath

Here's some questions we are often asked:

What wax do we use?

We use soy wax, and we never use paraffin. Our refill candles are made from a rapeseed, and coconut wax blend.

For vessels you supply, we charge a flat testing fee per vessel, per fragrance £35 ex VAT.

Can you offer vessel printing?

Yes, we work with printers who can produce high quality print on vessels both digitally and via traditional screen printing.

How much does a candle cost?

Prices start from around £3.90 ex VAT per 90ml candle, depending on vessel cost. We need a minimum of 12 units per fragrance, and a total MOQ of at least 50 units.

What fragrances do you have?

We have several fragrances to choose from across a broad range of scent families including essential oils. We’re happy to send you a sample box, get in touch for more information. We work a little differently to most white label/private label manufacturers in that we don’t have a catalogue of scents, preferring to source something bespoke for our clients.

How do we choose a scent?

You can schedule a scent discovery studio session to find a fragrance that works for you. In that session we offer 10scent samples for you to choose once you complete our fragrance briefing form which we send to you on confirmation of your session.

Scent sessions are £75 ex VAT to cover studio time and oil costs.

If you'd like more information, and a copy of our brochure please do get in touch.

About Willow & Finn

We’re a Surrey-based candle studio blending sustainability with sensory wellbeing. Owner Nicky is a perfumer and aromatherapist, with a background in PR & Marketing.

We provide business mentoring alongside our offer, to help fragrance businesses succeed based on all our learnings from creating our own candle brand.

Our artisan team hand-pours every candle using 100% natural wax, wooden wicks, and carefully composed essential & fine-fragrance oils. 

Contact us below if you'd like to receive a brochure, and tell us more about what you'd like help with.